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Stop Wasting Time on Workouts That Don't Work - Train Smarter, Not Harder

How Busy Richmond Dads Over 40 Build Lean Muscle & Shed 10kg With Just 2 Hours Per Week

Discover how this science-backed approach has helped busy, high-achieving men regain strength, drop stubborn fat, and feel fitter and stronger in as little as 8 weeks - without sacrificing time or lifestyle

Book a free full body scan & consult
Valued at £449. Free in May

Dear busy dads who want to train smarter,

You've probably tried it all.

Endless cardio.

Restrictive diets.

Long hours in the gym.

And yet… the results just don't show.

It's frustrating. It's exhausting.

And worst of all?

It's not your fault.

Because most fitness routines are working against you - especially after 40.

Excessive cardio and low-calorie diets?

They burn muscle instead of fat.

Generic weightlifting plans?

They do nothing to activate the muscle-building cells that slow down with age.

And the longer you wait… the harder it gets.

Your body naturally loses muscle mass every year.

Your metabolism slows.

Strength fades.

Energy drops.

Until one day, you realise you're no longer in control of your body, your energy, or your health.

“i feel a lot less lethargic, I feel more energised, I feel more vitality”

“Don't listen to people that are going to tell you you can't.”

But Taking Back Control Doesn’t Mean Spending 10 Hours Per Week In The Gym

Because when time is limited…

You don’t need extreme diets.

You don’t need endless cardio.

And you definitely don’t need to waste hours in the gym.

You just need a smarter approach that actually works - no matter how busy you are or how long it’s been since you last trained.

That’s why the SMSH Method was created.

A proven, efficient system built for busy men over 40 who want real results - without wasting time.

It’s not about extreme diets, endless cardio, or generic gym plans.

It’s a science-backed system designed for busy men over 40.

Built to reactivate dormant muscle cells, naturally support testosterone levels, and sculpt a lean, powerful physique.

No gimmicks. No fluff.

Just results.

Book a free full body scan & consult
Valued at £449. Free in May

The Science Behind How 2 Workout Sessions A Week Get More Results For Men Over 40 Than 5 Sessions

The SMSH Method is a simple, science-backed approach that helps men over 40 build muscle, burn fat, and restore strength in just 2 hours per week.

It’s designed for busy, time-poor dads over 40 who want real results - without sacrificing their lifestyle.

Reactivates Muscle Cells

As we age, muscle-building slows down. The SMSH Method helps reawaken dormant muscle cells, so you can rebuild strength, shed fat, and feel stronger in less time.

Precision Tracking with Body Scan Technology

Every transformation starts with data. Our cutting-edge body scan technology identifies muscle imbalances, fat distribution, and tracks progress - so every session is targeted, efficient, and tailored to your body.

Boosts Energy & Cuts Fat Fast

This method naturally helps your body burn fat and feel energised, so you stay sharp, strong, and ready for whatever life throws at you.

It’s simple. It’s effective. And it fits into your life - without taking it over.

In just 2 x 55-minute sessions per week, you can:

  • Drop up to 10kg
  • Rebuild lean muscle
  • Regain a presence that commands respect

No extreme cardio. No restrictive diets. No wasted hours.

It’s time to take back control - and own every room you walk into.

Book a free full body scan & consult
Valued at £449. Free in May
NO
Fat Loss Pills
NO
Cardio & running
NO
Fad diets
NO Detox &
Crash diets
NO 'Magic Bullet'
Solutions
NO
HIIT Workouts
NO
Cutting Carbs
NO
Bland meal plans

On Average A Dad Over 40 With Us Drops 0.8kg - 1kg Of Fat Per Week & Builds 2-3kg Of Muscle In A Month

And it’s not just about the scales or body fat percentages.

Because real transformation goes beyond dropping 1kg of fat per week or building lean muscle.

It’s about the life-changing results that money can’t buy.

Like quitting smoking after 50+ years.

Or lowering cholesterol, reversing pre-diabetes, and feeling stronger every day.

It’s about training with your kids, building healthier habits together, and creating a more connected family dynamic.

It’s about reducing alcohol, boosting energy, and finally feeling in control - not just of your body, but of your life.

And with a 98.73% retention rate and a 100% success rate, Virtus Fitness isn’t just another personal training program.

It’s A Proven System For Long-Term Results

See how our members transformed their lives with us.

I’ve been training with Alfie for 4 weeks! He has been amazing. He created a bespoke plan and even took the time to show me what foods would be best for me and my goal. Couldn’t recommend enough!

Jeremy Brooker

I’ve used many PTs over the years and Alfie is the best. His passion and expertise in the field of developing the body through targeted training and nutrition is excellent. He uses different techniques in the gym to completely stress the muscles in a short period of time generating great results. Alfie gives advice on home training as well and thinks through your personal lifestyle to give advice for the week, not just his PT sessions. In addition Alfie is a really nice guy you cannot help liking. He is mature beyond his years, driven and ambitious and will go very far. Highly, highly recommended.

John Peters

I’ve been training with Virtus personal fitness, and I couldn’t be happier with the results and experience! He is incredibly knowledgeable, attentive, and motivational, tailoring every session to my specific goals and fitness level. Each session is not only productive but also genuinely enjoyable, and I’ve seen improvements in my strength, stamina, and overall health.

Toby Brooker

I have been working out with the personal trainer here now for a good four months, before I started here I could not find myself doing anything but laze in bed. The moment I was introduced to Virtus by my father I did not immediately understand the zeal he had for coming here. Overtime I have come to an understanding, the personal trainers here do not only give great advice but give you the confidence to be able to move forward in your physical journey. I highly recommend this place.

Michael Schrag

I’ve been training with Alfie over the past 4 months. Alfie bespokes the sessions to work on what I find important and the results are excellent. Alfie makes the sessions light hearted and good fun and is really knowledgeable in the exercises. His nutrition plans have also been really helpful. He’s a good guy and I hope his PT business is a great success. I’m sure it will be.

Mark Gledhill

Traditional Fitness Solutions Often Work Against You With A High Demand On Your Time & Energy

Method Time Investment Cost & Hidden Expenses Effectiveness & Results
2 x 60-min sessions per week One fee covers it all - no hidden costs whatsoever 2 x 60-min sessions per week
Traditional Gym Membership 4-5 x 90-min sessions per week £100+/mo + supplements, meal plans, costly additional PT sessions Slow, inconsistent results - no strong accountability or expert guidance
Home Workouts & Diets 7 x 30 minute sessions per week Ongoing costs for programs, apps, and meal plans No accountability, little muscle gain, limited expert guidance
Extreme Cardio & HIIT Classes 4-5 x 45-min sessions per week £20-£50/class + supplements Burns muscle, lowers testosterone, leaves you drained
Book a free full body scan & consult
Valued at £449. Free in May

What You Can Expect In The First 6 Weeks Of Our Program

In just 6 weeks, this method helps busy dads over 40 shed up to 10kg - without exhausting workouts or restrictive diets. 

Here’s what to expect:

The Switch Flips

  • Motivation surges - dopamine and endorphins kick in.
  • You feel more energised, focused, and in control.

Strength & Fat Loss Begin

  • Muscles activate, strength increases.
  • Healthy habits feel effortless - energy and focus improve.

Visible Changes

  • Fat drops, muscles take shape - people start noticing.
  • You feel stronger, sharper, and more confident.

Total Body Recomposition

  • 10kg down, lean muscle up - your physique transforms.
  • Energy is through the roof - you move, think, and perform at your best.

This isn’t just a workout - it’s a permanent upgrade to your body and life.

Book a free full body scan & consult
Valued at £449. Free in May

Imagine Shedding 10kg While Enjoying These Delicious Foods

Why Virtus Fitness is the Smartest, Fastest Way to Build Muscle & Shed Fat After 40

  • Build Strength & Lose 10kg in Weeks

    With Just 2 Short Workouts Per Week – No endless cardio, no complicated meal plans - just a scientifically proven system that works with your body, not against it.

  • No More Wasted Gym Memberships or One-Size-Fits-All Workouts

    Traditional gyms leave you guessing, leading to frustratingly slow progress. Here, every workout is custom-built for your body and goals.

  • Private 1-on-1 Training - Not a Crowded Gym

    No waiting for machines, no distractions. Train in a high-end private facility with expert coaching tailored specifically for you.

  • Science-Backed Training That Reactivates Muscle Growth

    The SMSH Method wakes up dormant muscle-building satellite cells, naturally boosts testosterone, and helps men over 40 regain strength and vitality.

  • No Trendy Diets or Expensive Supplements

    No restrictive eating, no gimmicks, just intelligent strength training that reshapes your body naturally

  • Real, Measurable Progress - Backed by Cutting-Edge Diagnostics

    Using the Styku Body Scanner, we track body composition, muscle growth, and metabolic health, so you see real proof of your progress.

  • Guaranteed Results - Or We Train You for Free

    No guesswork, no wasted effort. If you don't see results, we keep training you at no extra cost - so you have nothing to lose.

Book a free full body scan & consult
Valued at £449. Free in May

What People Say
About Us

Listen to the success stories of those who have achieved ideal health and body shape with us

Both Alfie and Ted are fantastic at welcoming clients and providing the support needed to reach their fitness goals. They offer a flexible service that can be tailored to suit everyone. I highly recommend it!

MR
Michael Roy
43 years old

Great training sessions, I can definitely feel the difference and getting better quality of life. Alfie is very supportive and dedicated to understanding my limits and also pushing them in the correct way. Very nice new refurbished studio with high quality new equipment. Would easily recommend a session with him.

AS
Animesh Singh
45 years old

Alfie is amazing! He's a great PT and a very good person. He has helped my daughter so much with her training, and even nutrition! The small gym is very welcoming and fully equipped. Lovely atmosphere and good energy! Absolutely recommend it! Thank you Alfie!

MT
Manuela Tiraboschi
49 years old

Alfie is an exceptional PT. My experience at Virtus Fitness has been top-tier from start to finish. He truly listened to my goals and created a tailored training plan, guiding me through every step of the journey. His approach goes beyond just physical training—it’s also psychological, pushing me to break past my limits and achieve more than I thought possible. I couldn’t recommend him more!

AB
Abigail Brown
38 years old

I have been training with Alfie for just over 4 weeks with the goal to lose weight and put on muscle. I couldn’t recommend Alfie enough, he is extremely knowledgeable about all things health and fitness and introduced me to a wide range of different exercises which were bespoke to the goals I had in mind. He listened and took into account dietary requirements and provided custom recommendations suitable to both my lifestyle and budget and even took me on a food shop! Would highly recommend Alfie if you are looking for a personal, bespoke and motivational fitness journey.

JC
James C
45 years old

I highly recommend Alfie for anyone looking to achieve their fitness goals effectively and safely. He takes the time to explain the mechanics of each movement, ensuring I understand the correct posture and the muscles being engaged, which has significantly improved my technique and confidence. He is incredibly attentive, constantly pushing me to my limits while tailoring exercises to my specific goals and physical condition. Beyond his expertise, he brings a great sense of fun to every session, making workouts enjoyable while maintaining punctuality and flexibility to accommodate my schedule. An exceptional trainer who truly cares about his clients progress!

RS
Rasoul Sharif
45 years old

Here's how you can get started in 3 simple steps...

Book Your Free Body Scan & Strategy Session

Schedule a quick call with our team to discuss your goals, current fitness level, and the exact steps needed to transform your body.

Get Your Personalised Training & Diagnostic Plan

We’ll conduct a high-tech body scan and muscle activation assessment, then map out a science-backed plan tailored to your lifestyle, ensuring maximum results in minimal time.

Start Training & See Results Instantly

Your SMSH Method workouts begin, activating dormant muscle satellite cells to build strength, shed fat, and boost energy - without wasting time on ineffective workouts.

Book a free full body scan & consult
Valued at £449. Free in May

We Guarantee To Work For FREE Until You Reach Your Results!

Forget the gimmicks and fitness trends - train with science-backed precision. In your first free session, we’ll sit down with you to define your goals, map out a custom plan, and establish clear milestones. Together, we’ll determine your expected results and timeline based on your individual needs.

For some, success means losing 10kg in 10 weeks, while for others, it's quitting a two-pack-a-day smoking habit over 16 weeks. Whatever your goal, we’ll back it with a proven, science-based strategy - and if you don’t achieve it, we’ll keep working for free until you do.

On average, our clients lose 4.5Kg of fat while adding 2.1Kg of muscle in 6 weeks - because real transformation isn’t just about weight loss, it’s about optimizing your body the right way.

*T&C’s Apply

Only taking 5 NEW CLIENTS IN May:

Book Your Free Full Body Scan & ‘SMSH’ Training Session
And We’ll Unpack How To Shed As Much As 10 Kgs & Build Lean Muscle Mass With Just 2 Hours Per Week

Here’s just a fraction of what you’ll discover in your FREE session:

  • Get A Personalised High-Performance SMSH Blueprint

    We'll tailor a fully customized strength & nutrition roadmap, so you can train like an elite performer - even if you have less than 3 hours per week

  • An Exclusive SMSH Training Session (Worth £200)

    We'll show you a precision-focused training protocol that activates "Satellite Cells" & deep muscle fibres lean muscle volume and an athletic build

  • BONUS 1: 100% Data-Driven Precision Body Scan (Worth £249)

    We use cutting-edge body scan technology to map muscle imbalances, fat distribution, and metabolic rate to craft you the most efficient plan

  • BONUS 2: 7-Day CEO Fitness Plan Quick Start Protocol -

    The fitness protocol used by our 9 Figure CEO Clients to maximise ROI on their effort

  • And Much Much More!

Best time to call*
Valued at £449. Free in May